Revaluation for a leading company in outdoor advertising for the IFRS purposes

An innovation leader in ooh-market, full cycle outdoor advertising operator with international investments. The company develops and implements own innovative projects aimed at improving the efficiency and adaptability of ooh-advertising.

Evaluation procedures of 4000 intangible assets and of several thousands units of fixed assets were carried out according to the Multiperiod Excess Earning Method, recommended by the International Valuation Standards IVS 210 Intangible Assets. Cost is determined by discounting cash flows relating to each of estimated assets. To do this, we excluded part of proceeds from the cash flow (those generated by other assets of the Group) – such as goodwill, trademark, labor and related tangible assets. Methodology of calculation as well as project’s results were approved by an international auditor of the Group, and were reflected in the financial statements under IFRS.

This post is also available in: Russian Ukrainian

  • CLIENT A leading company in outdoor advertising in Ukraine.
  • SERVICE Переоценка для целей МСФО
  • INDUSTRY Торговля


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