Optimization of a customer relationship system - Kreston

Optimization of a customer relationship system

Owners of a machine-building plant in the Central part of Ukraine engaged Kreston GCG to enhance their marketing and sales.

Objectives:
1) Evaluate the effectiveness of existing business processes, relationship with key consumers (operators on the freight rail transport market); identify main risks in the marketing and attract new clients.
2) Develop and implement measures to optimize the commercial department.

Deliverables:
✔ Identified opportunities and threats for the next 5 years (based on analysis of key market players, key consumer plans, and potential government regulation of the market).
✔ Provided conclusions on the effectiveness of the commercial department.
✔ Prepared recommendations to mitigate risks in the marketing policy, to organize the commercial department, and to expand the number of available tools to attract new clients.
✔ Monitored and managed the implementation of recommendations over 1 year.

This post is also available in: Russian, Ukrainian

  • CLIENT Machine-building plant in Central Ukraine
  • SERVICE Audit of Systems and Processes
  • INDUSTRY Industrial Production

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