Optimization of a customer relationship system

Owners of a machine-building plant in the Central part of Ukraine engaged Kreston GCG to enhance their marketing and sales.

1) Evaluate the effectiveness of existing business processes, relationship with key consumers (operators on the freight rail transport market); identify main risks in the marketing and attract new clients.
2) Develop and implement measures to optimize the commercial department.

✔ Identified opportunities and threats for the next 5 years (based on analysis of key market players, key consumer plans, and potential government regulation of the market).
✔ Provided conclusions on the effectiveness of the commercial department.
✔ Prepared recommendations to mitigate risks in the marketing policy, to organize the commercial department, and to expand the number of available tools to attract new clients.
✔ Monitored and managed the implementation of recommendations over 1 year.

This post is also available in: Russian Ukrainian

  • CLIENT Machine-building plant in Central Ukraine
  • SERVICE Audit of Systems and Processes
  • INDUSTRY Industrial Production


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