Marketing research and consulting - Kreston

Marketing research and consulting

MARKETING STUDIES AND CONSULTING
We enhance our client's customer service and management

  • Studies and Diagnostics
  • Export Consulting
  • Distributive Consulting
  • Strategic Consulting
  • Digital Consulting
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ABOUT OUR COMPANY

Marketing services are among our best consulting solutions according to clients.

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Kreston GCG is a Ukrainian division of one of the largest international consulting networks Kreston International.

Its global presence and a local office in Ukraine allow us to solve our client's business challenges of any difficulty worldwide.

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Our high-end consulting solutions and client references stem out of systematic international studies, surveys answered by many experts from industry-leading companies.

Data is the foundation of successful marketing, and our high-profile professionals have access to on-the-spot regional solutions across 125 countries through Kreston International – it is what makes us unique and efficient.

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Clients who have benefited from our services continue to successfully exercise our marketing and sale strategies: they enter new markets and grow in sales, turnover, and foreign currency revenue; investment projects/start-ups have arrived at their targets, while internal processes and competencies in sales and marketing are now highly enhanced.

5 MARKETING SERVICES FROM KRESTON GCG

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RESEARCH AND DIAGNOSTICS

  • Benchmarking and competitive intelligence
  • Retail audit
  • Research of consumer and industrial markets
  • Product research
  • Brand research
  • Price research
  • Client research
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EXPORT CONSULTING

  • Evaluation of marketing potential for products and services
  • Export potential analysis
  • Adjustment of the company internal processes for export
  • Strategy development for entering international markets
  • Business model development and budget formation
  • Product and service tests
  • Branding
  • Lead generation (database of contractors)
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DISTRIBUTION CONSULTING

  • Development of efficient distribution and marketing systems
  • Evaluation and selection of sale channels
  • Trade marketing strategy
  • Merchandising
  • Logistics
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STRATEGIC CONSULTING

  • Marketing strategy development
  • Promotion program development
  • Investment projects monitoring
  • Management consulting
  • Sales management
  • Diagnostics of marketing competencies
  • Customer relationship management (CRM)
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DIGITAL CONSULTING

  • Strategies for social media promotion
  • Full-stack web development
  • Comprehensive analytics of the web presence
  • Research marketing
  • Production of lead generation tools
  • Content marketing
  • SEO

OUR RESEARCH METHODS

As we implement research projects, Kreston GCG uses a wide range of methods to collect and analyze information.

Desk Research Qualitative data collection methods Quantitative data collection methods Mixed methods Field Research In-depth Interviews Expert Interviews Focus groups Dyads/Triads Surveys Audits Texts SM Analysis Content Analysis CAWI CATI FACE2FACE Retailand other Home visits

RESEARCH STRATEGY

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IDENTIFICATION OF PROBLEMATIC AREAS

A profound understanding of managerial, marketing challenges standing before clients, and transformation of these challenges into research objectives.

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COMPREHENSIVE ANALYSIS

Main emphasis is made on a deep understanding of the logic, perceptions, motives of the target audience, mathematical and statistical models, trends, and forecasts.

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SUPERVISION

Supervision at every stage of research: from sample development to data analysis.

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