Marketing research and consulting

MARKETING RESEARCH AND CONSULTING
This is how we enhance the consumer service management of our clients

  • Research and diagnostics
  • Export consulting
  • Distributive consulting
  • Strategic consulting
  • Digital consulting
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ABOUT OUR COMPANY

One of the key consulting services we render to our clients is the marketing services

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Kreston GCG is a Ukrainian division of one of the largest international consulting networks Kreston International.

Its global presence and availability of a local office in Ukraine allow us to solve our client's business challenges of any difficulty worldwide.

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The heart of our consulting solutions and recommendations is the results of regular international studies, surveys of experts from industry-leading companies, accumulation of knowledge and successful marketing cases, best professionals with advanced specializations, as well as an opportunity to obtain operational regional solutions of Kreston International in over 100 countries around the world.

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Clients who have benefited from our services continue to successfully implement marketing and sale strategies: entry to and growth in sales in the new markets, the turnover growth and revenues in foreign exchange currency, implementation of investment projects/start-ups, efficiency improvement of internal processes and enhancing competencies in sales and marketing.

5 MARKETING SERVICES FROM KRESTON GCG

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RESEARCH AND DIAGNOSTICS

  • Benchmarking and Competitive Intelligence
  • Retail audit
  • Research of consumer and industrial markets
  • Product research
  • Brand research
  • Price research
  • Client research
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EXPORT CONSULTING

  • Evaluation of marketing potential for products and services
  • Analysis of the company's export potential
  • Adjustment of the company internal processes for export
  • Strategy development for entering international markets
  • Business model development and budget formation
  • Testing service products
  • Branding
  • Lead generation (production of contractors pool)
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DISTRIBUTION CONSULTING

  • Development of efficient distribution and marketing systems
  • Evaluation and selection of sale channels
  • Trade marketing strategy
  • Merchandising
  • Logistics
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STRATEGIC CONSULTING

  • Marketing strategy development
  • Promotion program development
  • Investment projects monitoring
  • Management consulting
  • Sales management
  • Diagnostics of marketing competencies
  • Handling client databases (CRM)
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DIGITAL CONSULTING

  • Strategies for social media promotion
  • Development of full-stack web solutions
  • Comprehensive analytics of the web presence
  • Research marketing
  • Production of lead generation tools
  • Content marketing
  • SEO

OUR RESEARCH METHODS

As we implement research projects, Kreston GCG uses a wide range of methods to collect and analyze information.

Desk Research Quantitative data collection methods Qualitative data collection methods Mixed methods Field Research In-depth Interviews Expert Interviews Focus groups Dyads/Triads Surveys Audits Texts SM Analysis Content Analysis CAWI CATI FACE2FACE Retailand other Home visits

RESEARCH STRATEGY

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IDENTIFICATION OF PROBLEMATIC AREAS

A profound understanding of managerial, marketing challenges of clients, and transitioning these challenges to research objectives.

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COMPREHENSIVE ANALYSIS

With a focus on profound understanding of the logic, perceptions, internal motives of the target audience, utilization of mathematical and statistical models, trends and development of forecasts.

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SUPERVISION

Supervision at every research stage: from developing a sample to the supervision at the data analysis level.

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